Want to cut calories and make healthier meal choices? Try avoiding unhealthy impulse purchases by ordering meals at least an hour before eating. New findings from researchers at the Perelman School of Medicine at the University ...
Jul 19, 2016
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It's a familiar scenario: You go out to eat with a friend, and he or she orders a Caesar salad. Your friend's choice inspires you to order a salad, too—only you decide to mix things up a little and choose a chef salad instead. ...
Aug 28, 2019
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The modern schedule is infamously frantic, leaving many of us feeling constantly pressed for time. But that feeling may not have much to do with time itself, according to a new study in the Journal of Marketing Research.
Feb 25, 2015
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The rapid rise in portion sizes has gone hand in hand with rising rates of obesity. To curb supersizing, governments and public health institutions have advocated portion size limits and health warnings, but they have had ...
Oct 21, 2016
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Weight-conscious consumers are often drawn to foods such as Clif Bars and Wheaties, whose packaging suggests that they promote fitness. But according to a new study in the Journal of Marketing Research, such "fitness branding" ...
Jun 23, 2015
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You might think that remembering a specific thing – say, the price of a can of corn – would help you when trying to make a specific determination, like if the corn costs more this week than last.
Dec 16, 2016
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People who are dieting or who try to balance exercise and healthy eating often seek out food that is thought to fit into their regimen. However, a study co-authored by Hans Baumgartner of the Penn State Smeal College of Business ...
Sep 15, 2015
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Charities are always trying to understand what type of appeal will increase the likelihood of donations. According to a new study in the Journal of Marketing Research, people are also very driven by seeing the good in themselves. ...
Feb 25, 2015
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Online reviews play an increasingly important role in consumer behavior as more Americans opt to purchase items online. Previously, studies examining the influence of reviews focused on the length of the reviews and whether ...
Oct 25, 2017
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Good nutrition and regular exercise can help prevent disease, but substantial evidence shows that only a minority of consumers adequately engage in these and other recommended healthy behaviors. In fact, according to the ...
May 8, 2023
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