Journal of Marketing Research

The AMA is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.

Publisher
American Marketing Association

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Psychology & Psychiatry

How peer pressure does—and doesn't—influence our choices

It's a familiar scenario: You go out to eat with a friend, and he or she orders a Caesar salad. Your friend's choice inspires you to order a salad, too—only you decide to mix things up a little and choose a chef salad instead. ...

Psychology & Psychiatry

When delayed gratification backfires

Much of life can seem like an endless cage match in which you're pitted against the forces of delayed gratification. Sticking to a diet or a gym regimen is hard when the payoff may not be seen or felt for months (or for decades, ...

Psychology & Psychiatry

Attempting to remember may hinder intuitive 'gut feeling'

You might think that remembering a specific thing – say, the price of a can of corn – would help you when trying to make a specific determination, like if the corn costs more this week than last.

Psychology & Psychiatry

How stress affects saving and spending habits

Feeling overwhelmed? Stressed about work, a family illness or election season? It turns out that worry and anxiety can have an impact on your wallet.

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