"Sugar is the new tobacco," says expert

January 9, 2014
“Sugar is the new tobacco,” says expert

Professor Simon Capewell, from the University of Liverpool's Institute of Psychology, Health and Society is part of a campaign, `Action on Sugar', aimed at reducing the amount of added sugar in food and soft drinks to help tackle the obesity epidemic.

Professor Capewell is one of a number of leading from around the world to support the campaign.

Experts want to make the public more aware of the damage that refined sugars have on our health, and to encourage shoppers to read the labels on food and drink products in order to avoid items with high levels of hidden sugars.

Campaign

The campaign will also highlight children as a particularly vulnerable group who are targeted by the marketing of high calorie snacks and drinks by the .

Children's health is at particularly risk from high intake, both in terms of obesity and diabetes, and also dental disease (caries).

The major initial focus of the Action on Sugar group is to convince the food and drink industry and the Department of Health to adopt a reformulation programme to gradually reduce the amount of sugar added to all of their products.

Successful

A similar programme to reduce , pioneered by Consensus Action on Salt and Health, was very successful. It resulted in 20% to 40% less salt in most supermarket products, and an overall 15% reduction in individual's salt consumption.

'Action on Sugar' calculates that a 20% to 30% reduction in sugar added by the food industry over a three to five years period is easily achievable.

This would result in a valuable reduction in calorie intake, averaging approximately 100 fewer calories per day, and even more in people particularly prone to obesity.

Simon Capewell , Professor of Clinical Epidemiology at the University of Liverpool, UK, said: "Sugar is the new tobacco. Everywhere, sugary drinks and junk foods are now pressed on unsuspecting parents and children by a cynical industry focussed on profit not ."

"The is already generating a huge burden of disease and death. Obesity and diabetes already costs the UK over £5billion every year. Without regulation, these costs will exceed £50billion by 2050". "The public deserves effective action now".

Explore further: Junk food and poor oral health increase risk of premature heart disease

More information: To find out more about `Action on Sugar' visit: www.actiononsugar.org/

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7 comments

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Returners
1 / 5 (1) Jan 09, 2014
Pepsico produced and promoted a 50% calories Pepsi cola "Next," or whatever it was called, for months. I thought the idea was great, but I don't like the taste of Pepsi Cola in the first place, so I never tried it.

Anyway, they shipped out cases of them, and they were typically only one or two rows wide of stacks in the super markets, and they sat there and sat there, as almost nobody bought them.

As long as people have a choice, they will mostly do the unhealthy thing. I think the best option is for governments to limit the amount of sugar to something like 3/4 or half of the current amount per serving. of course, in the U.S., Republicans would have a fit and call that "communism" or some such, and try to produce a "Red Scare" over it.

I have switched to Hawaiian Punch, because it has lower phosphate, no carbonation, half the calories, vitamin C, and 10% Juice (better than nothing).

I actually drink less fluids than before because I don't have as many cravings.
freethinking
1 / 5 (1) Jan 09, 2014
Ok Progressives, if tobacco is so bad that you run campaigns to tell of its evilness, go into schools and tell children they will develop lung cancer, etc. and now Progressives want to start a war on sugar and tell people of the dangers of sugar...

Then why do you not do the same for homosexual sex? How many people have died because of Homosexual sex, HIV, Anal cancers, bowel disease, etc. etc.? Instead government is being used to promote and normalize something that which is dangerous.

Hypocrisy is one reason....
Ratfish
5 / 5 (1) Jan 09, 2014
Same goes for heterosexual sex though, right?
RMQ
not rated yet Jan 09, 2014
Same goes for heterosexual sex though, right?

not really.For some reason HIV keeps increasing at a higher rate among male homosexuals:
http://www.cdc.go...dex.html

And it is funny that people think that they can stop progress. At some points one might wonder if it is possible, but as time goes, we see change happening, and in the direction to the reduction in the self-destruction of the human race and the biological ecosystem. For example, I can see the day when there is going to be a serious discussion about young males hitting their heads against each other as a form of entertainment. Of course, many "fans" will be angry, until they get expose to new marketing strategies for newer forms of entertainment or education....and they can "make their minds" again. Human progress is unstoppable. One day no more children circumcised, no more cigarettes, no more motorcycles, etc. No more self-destruction or plain destruction promoted.
alfie_null
not rated yet Jan 10, 2014
The illustration of cereal is a good example of endemic sugar use. It's difficult to find cereal without added sugar. Even plain old bran flakes have surprising amounts of added sugar. Cereals will proudly market that they are low fat or no fat, but rarely feature the amount of sugar present.

Regarding the wing nuts and their preoccupation with gays: they just don't get it. A bit entertaining to watch them whinge away, though.
freethinking
1 / 5 (1) Jan 10, 2014
Progressives can't understand why speaking the truth is so important right Alfie?

Progressives are hypocrites, they have no issues banning things like free speech, sugar, salt, soft drinks, but have issues with people speaking out against the dangers of abnormal sexual practices. Indeed Progressives want to promote and normalize Abnormal or dangerous sexual practices, Progressives believe those that practice abnormal or dangerous sex are so delicate that you need to shield them from the truth.

Cesar
not rated yet Feb 05, 2014
Is there someone advocating the ban on sugar, free"thinking"? Who? Where? When? And salt? Where, and when it was banned? Or soft drinks?

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