Pay attention to the 'noise' in your brain

Take a look at your favorite mug; it probably looks the same as it always has, but your neurons may not think so. Neurons are firing in response to the visual stimuli they see but they don't fire in exactly the same way every ...

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Attention is the cognitive process of selectively concentrating on one aspect of the environment while ignoring other things. Examples include listening carefully to what someone is saying while ignoring other conversations in a room (the cocktail party effect) or listening to a cell phone conversation while driving a car. Attention is one of the most intensely studied topics within psychology and cognitive neuroscience.

William James, in his textbook Principles of Psychology, remarked:

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