Neuroscience

Forgetting uses more brain power than remembering

Choosing to forget something might take more mental effort than trying to remember it, researchers at The University of Texas at Austin discovered through neuroimaging.

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Attention

Attention is the cognitive process of selectively concentrating on one aspect of the environment while ignoring other things. Examples include listening carefully to what someone is saying while ignoring other conversations in a room (the cocktail party effect) or listening to a cell phone conversation while driving a car. Attention is one of the most intensely studied topics within psychology and cognitive neuroscience.

William James, in his textbook Principles of Psychology, remarked:

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