Psychology & Psychiatry

Practical applications of 'nudge' psychology

Following the publication of Richard Thaler and Cass Sunstein's persuasive book "Nudge", nudges have become a popular tool in many fields from tax collection to public health and not least among advertisers, but a thorough ...

Health

Can nudging help fight the obesity epidemic?

With obesity rates soaring, the government has been promoting nudge – a strategy that does not tell people how to live but encourages them to make healthy choices in respect of diet and exercise.

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