Journal of Consumer Research

Psychology & Psychiatry

How posture and gestures affect state of mind

Most people are aware of the mind-body connection—how your mental processes can affect your physical state. If you feel frightened, your heart races. Being embarrassed can cause you to blush. When you think of something ...

Psychology & Psychiatry

The failure of the couples gym membership: A self-control paradox?

Couples often go grocery shopping together, make joint financial decisions, and choose entertainment options to share. Products and programs like shared gym memberships and joint credit cards are designed with couples in ...

Health

Low-calorie restaurant menus: Are they making us fat?

Depending on our food cravings, the number of items served, and even the time of day, ordering a meal at a restaurant often requires a "narrowing down" decision making process. According to a new study in the Journal of Consumer ...

Psychology & Psychiatry

Research reveals luxury products' role in relationships (w/ Video)

Purchasing designer handbags and shoes is a means for women to express their style, boost self-esteem, or even signal status. New University of Minnesota research suggests some women also seek these luxury items to prevent ...

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