Cornell Food & Brand Lab

The Food and Brand Lab is a non-profit research facility at Cornell University which focuses on why people buy and eat the foods they do in the quantities they do. The stated mission of the Lab is to "Conduct top level academic research that enables consumers to use food to help them 'to be what they want to be' -- this could involve eating less, eating better, or enjoying food more." By focusing on behavioral and psychological explanations as to why people overeat and why they have the food preferences they have, the Lab aims at helping individuals and health care providers change food-related behaviors and improve health. The Lab is the main force behind the Small Plate Movement, which is encouraging consumers to use smaller dinner plates in their homes and is encouraging restaurants to use smaller plates in their restaurants.

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School-grown vegetables increase salad selection

If kids grow vegetables, they're more likely to eat them. A new Cornell study published in Acta Paediatrica shows that when garden grown vegetables were slipped into school salads, kids were over four times ...

May 14, 2015
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Three secrets to healthier eating

If you want to know the secrets of healthier eating, think of the kitchen fruit bowl. A fruit bowl makes fruit more convenient, attractive, and normal to eat than if the same fruit were in the bottom of the ...

Apr 29, 2015
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An apple a day brings more apples your way

We have all been told not to grocery shop on an empty stomach, but what other tips can help us shop, and consequently eat, healthier? Cornell researchers Aner Tal, PhD and Brian Wansink, PhD (author of Slim by Design: Mindless Eating Solutio ...

Apr 29, 2015
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Weigh-in once a week or you'll gain weight

Stepping on the scale is common among dieters but how does the frequency of weigh-ins impact weight? A new study in PLOS ONE showed that the more frequently dieters weighed themselves the more weight they l ...

Dec 17, 2014
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Lower buffet prices lead to less taste satisfaction

Does the price you pay at a buffet influence how much you like the food? Surprisingly, yes! In a new Cornell Food and Brand Lab study published in the Journal of Sensory Studies, researchers found that when ...

Sep 24, 2014
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