Cornell Food & Brand Lab

The Food and Brand Lab is a non-profit research facility at Cornell University which focuses on why people buy and eat the foods they do in the quantities they do. The stated mission of the Lab is to "Conduct top level academic research that enables consumers to use food to help them 'to be what they want to be' -- this could involve eating less, eating better, or enjoying food more." By focusing on behavioral and psychological explanations as to why people overeat and why they have the food preferences they have, the Lab aims at helping individuals and health care providers change food-related behaviors and improve health. The Lab is the main force behind the Small Plate Movement, which is encouraging consumers to use smaller dinner plates in their homes and is encouraging restaurants to use smaller plates in their restaurants.

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Employee health codes of conduct

Workplace wellness can be a positive source of health and empowerment for employees. While many employers have found that wellness programs are ineffective at engaging employees, a new strategy proposed by Cornell UnivInternational ...

Aug 04, 2015
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Implied motion improves food evaluation

Think you'd like the food on your plate more if it was moving? Off-hand, your mind might go to images of worms and other small critters - an unappealing proposition. But a new study by researchers Yaniv Gvili, Moty Amar, ...

Aug 18, 2015
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Do you really think you're a foodie?

Think you're a foodie? Adventurous eaters, known as "foodies," are often associated with indulgence and excess. However, a new Cornell Food and Brand Lab study shows just the opposite -adventurous eaters weigh less and may ...

Jul 02, 2015
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Emotion responses to command and control

"No taxation without representation!" As we learned in American history class, restrictions to personal liberties often trigger strong emotional reactions instead of deliberate, rational economic responses. Just like the ...

Jun 02, 2015
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Is your favorite grocery store making you fat?

Is your favorite grocery store making you fat? According to new research findings, a Grocer Retailer Scorecard may be an effective, healthy shopping tool that benefits both grocers and shoppers. "Grocers can benefit from ...

Jul 22, 2015
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Is this restaurant making me fat?

Is your favorite restaurant making you fat? New research findings identify an effective tool for measuring how well a restaurant is at helping diners make healthy choices. The Restaurant Scorecard for Healthier Dining, developed ...

Jul 16, 2015
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School-grown vegetables increase salad selection

If kids grow vegetables, they're more likely to eat them. A new Cornell study published in Acta Paediatrica shows that when garden grown vegetables were slipped into school salads, kids were over four times as likely to take ...

May 14, 2015
popularity157 comments 0