Cornell Food & Brand Lab

The Food and Brand Lab is a non-profit research facility at Cornell University which focuses on why people buy and eat the foods they do in the quantities they do. The stated mission of the Lab is to "Conduct top level academic research that enables consumers to use food to help them 'to be what they want to be' -- this could involve eating less, eating better, or enjoying food more." By focusing on behavioral and psychological explanations as to why people overeat and why they have the food preferences they have, the Lab aims at helping individuals and health care providers change food-related behaviors and improve health. The Lab is the main force behind the Small Plate Movement, which is encouraging consumers to use smaller dinner plates in their homes and is encouraging restaurants to use smaller plates in their restaurants.

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Breakfast preferences of healthy weight people

Time and again we've been told: Breakfast is the most important meal of the day. This refrain has proven particularly truthful for people who are trying to lose weight. To gain insight into what breakfast eating habits would ...

Nov 04, 2015
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Employee health codes of conduct

Workplace wellness can be a positive source of health and empowerment for employees. While many employers have found that wellness programs are ineffective at engaging employees, a new strategy proposed by Cornell UnivInternational ...

Aug 04, 2015
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Implied motion improves food evaluation

Think you'd like the food on your plate more if it was moving? Off-hand, your mind might go to images of worms and other small critters - an unappealing proposition. But a new study by researchers Yaniv Gvili, Moty Amar, ...

Aug 18, 2015
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Do you really think you're a foodie?

Think you're a foodie? Adventurous eaters, known as "foodies," are often associated with indulgence and excess. However, a new Cornell Food and Brand Lab study shows just the opposite -adventurous eaters weigh less and may ...

Jul 02, 2015
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Emotion responses to command and control

"No taxation without representation!" As we learned in American history class, restrictions to personal liberties often trigger strong emotional reactions instead of deliberate, rational economic responses. Just like the ...

Jun 02, 2015
popularity6 comments 0