Cornell Food & Brand Lab

The Food and Brand Lab is a non-profit research facility at Cornell University which focuses on why people buy and eat the foods they do in the quantities they do. The stated mission of the Lab is to "Conduct top level academic research that enables consumers to use food to help them 'to be what they want to be' -- this could involve eating less, eating better, or enjoying food more." By focusing on behavioral and psychological explanations as to why people overeat and why they have the food preferences they have, the Lab aims at helping individuals and health care providers change food-related behaviors and improve health. The Lab is the main force behind the Small Plate Movement, which is encouraging consumers to use smaller dinner plates in their homes and is encouraging restaurants to use smaller plates in their restaurants.

Some content from Wikipedia, licensed under CC BY-SA

Employee health codes of conduct

Workplace wellness can be a positive source of health and empowerment for employees. While many employers have found that wellness programs are ineffective at engaging employees, a new strategy proposed by Cornell UnivInternational ...

Aug 04, 2015
popularity185 comments 0

How depictions on cake mix boxes can lead us to overeat

When estimating portion size, we may be more influenced by food images on the packaging than by the listed serving size leading us to serve more than is recommended. When additional food items are depicted on packages—such ...

Mar 30, 2016
popularity35 comments 0

Implied motion improves food evaluation

Think you'd like the food on your plate more if it was moving? Off-hand, your mind might go to images of worms and other small critters - an unappealing proposition. But a new study by researchers Yaniv Gvili, Moty Amar, ...

Aug 18, 2015
popularity25 comments 0

Eating when we are not hungry is bad for our health

With the wide availability of convenient foods engineered for maximum tastiness— such as potato chips, chocolates, and bacon double cheeseburgers— in the modern food environment and with widespread advertising, the contemporary ...

Dec 30, 2015
popularity172 comments 0

Do you really think you're a foodie?

Think you're a foodie? Adventurous eaters, known as "foodies," are often associated with indulgence and excess. However, a new Cornell Food and Brand Lab study shows just the opposite -adventurous eaters weigh less and may ...

Jul 02, 2015
popularity7 comments 0

Emotion responses to command and control

"No taxation without representation!" As we learned in American history class, restrictions to personal liberties often trigger strong emotional reactions instead of deliberate, rational economic responses. Just like the ...

Jun 02, 2015
popularity6 comments 0

Is your favorite grocery store making you fat?

Is your favorite grocery store making you fat? According to new research findings, a Grocer Retailer Scorecard may be an effective, healthy shopping tool that benefits both grocers and shoppers. "Grocers can benefit from ...

Jul 22, 2015
popularity12 comments 1