Cornell Food & Brand Lab

The Food and Brand Lab is a non-profit research facility at Cornell University which focuses on why people buy and eat the foods they do in the quantities they do. The stated mission of the Lab is to "Conduct top level academic research that enables consumers to use food to help them 'to be what they want to be' -- this could involve eating less, eating better, or enjoying food more." By focusing on behavioral and psychological explanations as to why people overeat and why they have the food preferences they have, the Lab aims at helping individuals and health care providers change food-related behaviors and improve health. The Lab is the main force behind the Small Plate Movement, which is encouraging consumers to use smaller dinner plates in their homes and is encouraging restaurants to use smaller plates in their restaurants.

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Lower buffet prices lead to less taste satisfaction

Does the price you pay at a buffet influence how much you like the food? Surprisingly, yes! In a new Cornell Food and Brand Lab study published in the Journal of Sensory Studies, researchers found that when ...

Sep 24, 2014
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Will your child be a slim adult?

Will your child be a slim adult? A novel new study published in PLOS ONE asked 532 international English speaking adults to submit or "crowd-source" predictors of whether a child is going to be an overwe ...

Feb 05, 2014
popularity 5 / 5 (1) | comments 0 | with audio podcast