Cornell Food & Brand Lab

The Food and Brand Lab is a non-profit research facility at Cornell University which focuses on why people buy and eat the foods they do in the quantities they do. The stated mission of the Lab is to "Conduct top level academic research that enables consumers to use food to help them 'to be what they want to be' -- this could involve eating less, eating better, or enjoying food more." By focusing on behavioral and psychological explanations as to why people overeat and why they have the food preferences they have, the Lab aims at helping individuals and health care providers change food-related behaviors and improve health. The Lab is the main force behind the Small Plate Movement, which is encouraging consumers to use smaller dinner plates in their homes and is encouraging restaurants to use smaller plates in their restaurants.

Website
http://foodpsychology.cornell.edu/
Wikipedia
http://en.wikipedia.org/wiki/Food_and_Brand_Lab

Some content from Wikipedia, licensed under CC BY-SA

Subscribe to rss feed

Space Exploration

'Nihao Mars': China's Zhurong rover touches down on Red Planet

China's probe to Mars touched down on the Red Planet early Saturday to deploy its Zhurong rover, state media reported, a triumph for Beijing's increasingly bold space ambitions and a history-making feat for a nation on its ...

Environment

Is Beef the new coal? Climate-friendly eating is on the rise

Eleven Madison Park, a top Manhattan restaurant, is going meatless. The Epicurious cooking site stopped posting new beef recipes. The Culinary Institute of America is promoting "plant-forward" menus. Dozens of colleges, including ...

Medical economics

Time, costs of participation in MIPS are considerable

(HealthDay)—The time and financial costs associated with participating in the U.S. Centers for Medicare & Medicaid Services Merit-based Incentive Payment System (MIPS) are considerable, according to a study published online ...

Diseases, Conditions, Syndromes

States, business sort out what new CDC mask guidance means

More than a dozen states quickly embraced new federal guidelines that say fully vaccinated Americans no longer need to wear masks indoors or out in most cases. But other states and cities and some major businesses hesitated ...

Environment

Undammed, undimmed: The battle over a unique European river

Cutting into craggy mountains, meandering through plains and eventually hitting Albania's shimmering Adriatic, the Vjosa river's untouched landscapes are a national treasure, but one that is under imminent threat.

page 1 from 10