FDA research informs smokeless tobacco prevention messaging for at-risk youth

FDA research informs smokeless tobacco prevention messaging for at-risk youth
Credit: Mary Ann Liebert, Inc., publishers

Recent findings from formative research conducted with rural, non-Hispanic White males aged 12-17 years informed the development of health messaging for the U.S. Food and Drug Administration's (FDA's) first nationwide smokeless tobacco (SLT) public education campaign. The youth were receptive to messaging that conveyed authenticity and contained straightforward facts about the health consequences of SLT use. Messages which portrayed the progression from familiar short-term health effects to more serious long-term consequences of SLT use, also resonated with the youth. The findings are described in detail in an article published in Health Equity.

The study included rural, white male at risk for initiating or already experimenting with SLT as they are affected disproportionately by SLT use and reflect the target audience of the FDA's campaign. SLT had strong cultural significance and was perceived as safe among these youth. In the article, entitled " Developing Smokeless Tobacco Prevention Messaging for At-Risk Youth: Early Lessons from "The Real Cost" Smokeless Campaign," the researchers suggest that the findings could be leveraged in the development of other educational materials and messages to address SLT use among rural at-risk youth. Matthew Walker, DrPH and colleagues from the FDA (Silver Spring, MD), Squared Research (Fairfax, VA), Massachusetts Institute of Technology (Cambridge, MA), and Battelle (Washington, DC) coauthored the article.

"Optimally in addressing disparities, we strive to improve quality and quantity of years of life. The rise in mortality rates of rural, non-Hispanic white men has been influenced by the opiate epidemic but is also influenced by cancer rates. Effective outreach that resonates with rural youth can help in efforts to mitigate this." states Health Equity Editor-in-Chief Ana E. Núñez, MD, Associate Dean for Diversity, Equity and Inclusion and Professor of Medicine, Drexel University School of Medicine, Philadelphia, PA.


Explore further

FDA campaign takes aim at chewing tobacco use by rural teens

More information: Matthew W. Walker et al, Developing Smokeless Tobacco Prevention Messaging for At-Risk Youth: Early Lessons from "The Real Cost" Smokeless Campaign, Health Equity (2018). DOI: 10.1089/heq.2018.0029
Citation: FDA research informs smokeless tobacco prevention messaging for at-risk youth (2018, August 21) retrieved 18 July 2019 from https://medicalxpress.com/news/2018-08-fda-smokeless-tobacco-messaging-at-risk.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
 shares

Feedback to editors

User comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more