Journal of Consumer Research
The Journal of Consumer Research publishes scholarly research that covers empirical, theoretical, and methodological aspects of research on consumer behavior, spanning a broad range of fields including psychology, marketing, sociology, economics, anthropology, and communications. It is published by the University of Chicago Press.
(Medical Xpress)—People may think it's more vital to take their medicine, if that medicine is cheap. A new study from the W. P. Carey School of Business at Arizona State University shows consumers believe prices for lifesaving ...
Medications Feb 01, 2013 | 5 / 5 (1) | 1
Consumers watching their diet should pay close attention to the amount of unhealthy foods they eat, but can relax when it comes to healthier options, according to a new study in the Journal of Consumer Research.
Health Sep 11, 2012 | 5 / 5 (1) | 0
(HealthDay) -- Got a weird ache or pain? A rash that's hung around too long? With the wealth of information now available at the click of a mouse, it's common to search the Web to figure out what may be ...
Health Jul 27, 2012 | not rated yet | 0
Why are men generally more reluctant to try vegetarian products? According to a new study in the Journal of Consumer Research, consumers are influenced by a strong association of meat with masculinity.
Health May 16, 2012 | 3 / 5 (2) | 1
It seems really simple: If you want to achieve something, set a goal and then make specific plans to implement it. But according to a new study in the Journal of Consumer Research, consumers get overwhelmed while juggling multip ...
Psychology & Psychiatry May 16, 2012 | 5 / 5 (1) | 0
If you trust your feelings you are better able to predict future eventsfrom the weather to the stock market, according to a new study in the Journal of Consumer Research. Of course, you need to know a little about ...
Psychology & Psychiatry Apr 16, 2012 | 2.3 / 5 (3) | 0
Choosing the right size and color of your bowls and plates could help you eat less, according to a new study in the Journal of Consumer Research.
Health Jan 17, 2012 | 5 / 5 (1) | 0