Journal of Consumer Research

The Journal of Consumer Research publishes scholarly research that covers empirical, theoretical, and methodological aspects of research on consumer behavior, spanning a broad range of fields including psychology, marketing, sociology, economics, anthropology, and communications. It is published by the University of Chicago Press.

Publisher
University of Chicago Press
Country
United States
History
1974-present
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Why counting your steps could make you unhappier

Using gadgets to track how much we eat, sleep and exercise is a 21st century obsession. But new research from Duke University's Fuqua School of Business finds unseen costs to measuring daily activity.

Dec 22, 2015
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Ordering food by iPad leads to healthier choice

Imagine you are in a restaurant and you can choose between a healthy fruit salad or a high-calorie chocolate mousse. If you order orally, chances are high that you will go for the high-calorie chocolate mousse. However, if ...

Jan 20, 2016
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