Journal of Consumer Research
The Journal of Consumer Research publishes scholarly research that covers empirical, theoretical, and methodological aspects of research on consumer behavior, spanning a broad range of fields including psychology, marketing, sociology, economics, anthropology, and communications. It is published by the University of Chicago Press.
People perceive medicine to be more vital when it's low-cost, study finds
(Medical Xpress)—People may think it's more vital to take their medicine, if that medicine is cheap. A new study from the W. P. Carey School of Business at Arizona State University shows consumers believe prices for lifesaving ...
Medications
Feb 01, 2013 |
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Eat dessert first? It might help you control your diet
Consumers watching their diet should pay close attention to the amount of unhealthy foods they eat, but can relax when it comes to healthier options, according to a new study in the Journal of Consumer Research.
Health
Sep 11, 2012 |
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What's that symptom? Experts warn of self-diagnosis via the web
(HealthDay) -- Got a weird ache or pain? A rash that's hung around too long? With the wealth of information now available at the click of a mouse, it's common to search the Web to figure out what may be ...
Health
Jul 27, 2012 |
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You are what you eat: Why do male consumers avoid vegetarian options?
Why are men generally more reluctant to try vegetarian products? According to a new study in the Journal of Consumer Research, consumers are influenced by a strong association of meat with masculinity.
Health
May 16, 2012 |
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When does planning interfere with achieving our goals?
It seems really simple: If you want to achieve something, set a goal and then make specific plans to implement it. But according to a new study in the Journal of Consumer Research, consumers get overwhelmed while juggling multip ...
Psychology & Psychiatry
May 16, 2012 |
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Why does simply trusting your feelings lead to much better predictions?
If you trust your feelings you are better able to predict future events—from the weather to the stock market, according to a new study in the Journal of Consumer Research. Of course, you need to know a little about ...
Psychology & Psychiatry
Apr 16, 2012 |
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Using contrasting colors to reduce serving sizes and lose weight
Choosing the right size and color of your bowls and plates could help you eat less, according to a new study in the Journal of Consumer Research.
Health
Jan 17, 2012 |
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