The Food and Brand Lab is a non-profit research facility at Cornell University which focuses on why people buy and eat the foods they do in the quantities they do. The stated mission of the Lab is to "Conduct top level academic research that enables consumers to use food to help them 'to be what they want to be' -- this could involve eating less, eating better, or enjoying food more." By focusing on behavioral and psychological explanations as to why people overeat and why they have the food preferences they have, the Lab aims at helping individuals and health care providers change food-related behaviors and improve health. The Lab is the main force behind the Small Plate Movement, which is encouraging consumers to use smaller dinner plates in their homes and is encouraging restaurants to use smaller plates in their restaurants.
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With the wide availability of convenient foods engineered for maximum tastiness— such as potato chips, chocolates, and bacon double cheeseburgers— in the modern food environment and with widespread advertising, the contemporary ...
Dec 30, 2015
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Workplace wellness can be a positive source of health and empowerment for employees. While many employers have found that wellness programs are ineffective at engaging employees, a new strategy proposed by Cornell UnivInternational ...
Aug 4, 2015
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What you're reading now secretly tells you whether your country will be skinnier or fatter in three years. After analyzing 50 years of all the food words mentioned in major newspapers like the New York Times and London Times, ...
Jul 20, 2015
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When meals at Disney World restaurants came with a fruit or vegetables instead of fries, about half of diners opted to keep the healthier option! A new study published in the Journal of the Association for Consumer Research ...
Dec 22, 2015
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A new study published in the Jan. 5 issue of the Annals of Internal Medicine illustrates the dangers of using kitchen spoons to measure liquid medicine.
Jan 4, 2010
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Think of your next exercise workout as a "fun run" or as a well-deserved break, and you'll eat less afterward. Think of it as exercise or as a workout and you'll later eat more dessert and snacks to reward yourself.
Jul 9, 2014
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Try this on for size: The Happy Meal could be the answer to our nation's obesity epidemic. Not the actual contents of a McDonald's kid's meal, but the concept of it. Researchers from the University of Arizona's Eller College ...
Jan 7, 2016
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Is it better to tell people about the harms of certain health decisions or about the benefits of positive health related decisions? Studies that delve into this very question have differing results, however, a new paper just ...
Jan 14, 2015
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Sad movies are bad news for diets. A newly reported study from the Cornell Food and Brand Lab showed movie-goers watching tearjerkers ate between 28% and 55% more popcorn both in the lab and in a mall theater during the Thanksgiving ...
Mar 2, 2015
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Making small easy changes to our eating habits on a consistent basis - 25 days or more per month - can lead to sustainable weight loss, according to research by Professor Brian Wansink in Cornell University's Food and Brand ...
Dec 19, 2012
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