Cornell Food & Brand Lab
Attractive names sustain increased vegetable intake in schools
The age-old parental struggle of convincing youngsters to eat their fruits and vegetables has some new allies: Power Punch Broccoli, X-Ray Vision Carrots—and a host of catchy names for entrees in school cafeterias. Cornell ...
Health
Sep 17, 2012 |
5 / 5 (1) |
0
Organic labels bias consumers perceptions through the 'health halo effect'
The word "organic" can mean many things to consumers. Even so, the power of an organic label can be very strong: studies have shown that this simple label can lead us to think that a food is healthier, through what is known ...
Health
Apr 01, 2013 |
4 / 5 (1) |
0
Can branding improve school lunches?
A popular marketing ploy with junk foods and other indulgent table fare can be an equally effective tool for promoting healthier eating in school cafeterias.
Health
Aug 28, 2012 |
1 / 5 (1) |
0
