This is your brain on snacks: Brain stimulation affects craving and consumption

Magnetic stimulation of a brain area involved in "executive function" affects cravings for and consumption of calorie-dense snack foods, reports a study in the September issue of Psychosomatic Medicine: Journal of Biobehavioral Medicine, the official journal of the American Psychosomatic Society.

After stimulation of the (DLPFC), young women experience increased for high-calorie snacks—and eat more of those foods when given the opportunity, according to the study by researchers at University of Waterloo, Ont., Canada. "These findings shed a light on the role of the DLPFC in (specifically reward anticipation), the consumption of appealing high caloric foods, and the relation between self-control and ," the researchers write. The senior author was Peter Hall, PhD.

Brain Stimulation Affects Cravings and Consumption for 'Appetitive' Snacks

The study included 21 healthy young women, selected because they reported strong and frequent cravings for chocolate and potato chips. Such "appetitive," calorie-dense are often implicated in the development of obesity.

The women were shown pictures of these foods to stimulate cravings. The researchers then applied a type of , called continuous theta-burst stimulation, to decrease activity in the DLPFC. Previous studies have suggested that DLPFC activity plays a role in regulating cravings.

After theta-burst stimulation, the women reported stronger food cravings—specifically for "appetitive" milk chocolate and potato chips. During a subsequent "taste test," they consumed more of these foods, rather than alternative, less-appetitive foods (dark chocolate and soda crackers).

Stimulation to weaken DLPFC activity was also associated with lower performance on a test of inhibitory control strength (the Stroop test). Decreased DLPFC activity appeared to be associated with increased "reward sensitivity"—it made the participants "more sensitive to the rewarding properties of palatable high caloric foods," the researchers write.

Weak Executive Function May Contribute to Obesity Risk

The results highlight the role of executive function in governing "dietary self-restraint," the researchers believe. Executive function, which involves the DLPFC, refers to a set of cognitive functions that enable "top-down" control of action, emotion, and thought.

At the "basic neurobiological level," the study provides direct evidence that the DLPFC is involved in one specific aspect of food cravings: reward anticipation. People with weak may lack the dietary self-control necessary to regulate snack food consumption in "the modern obesogenic environment." Faced with constant cues and opportunities to consume energy-dense foods, such individuals may be more likely to become overweight or obese.

The results suggest that interventions aimed at enhancing or preserving DLPFC function may help to prevent obesity and related diseases. In conditions such as type 2 diabetes, where healthy dietary habits are essential for effective disease control, "Interventions focused on enhancing DLPFC activity, through aerobic exercise or other means, may result in increased dietary self-control and subsequently improve disease management," Dr Hall and coauthors add.


Explore further

Brain response to appetizing food cues varies among obese people

More information: "The Effects of Continuous Theta Burst Stimulation to the Left Dorsolateral Prefrontal Cortex on Executive Function, Food Cravings, and Snack Food Consumption" journals.lww.com/psychosomatic … t_Stimulation.6.aspx
Provided by Wolters Kluwer Health
Citation: This is your brain on snacks: Brain stimulation affects craving and consumption (2014, September 15) retrieved 17 January 2019 from https://medicalxpress.com/news/2014-09-brain-snacks-affects-craving-consumption.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
 shares

Feedback to editors

User comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more